It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.
With over 50% growth in video viewing on Facebook, businesses like yours are driving awareness and sales with Facebook video ads.
The Power of Facebook Video
Let’s begin with everything that’s great about Facebook video. As you probably know, Facebook is by far the world’s largest social media network, with almost 1.5 billion monthly active users. At the same time, Facebook videos now get more reach than any other post on the network. Videos are undoubtedly effective as a visual storytelling and marketing vehicle, and Facebook offers the largest possible platform to tell your story to target audiences around the globe.
YouTube, formerly considered the end-all-be-all of digital video, now has serious competition. In its Q3 of 2015 earnings report, Facebook reported no less than 8 billion daily video views, which surpass YouTube’s last-published figure of 7 billion. If you are looking to share your videos anywhere digitally, you have to at least give Facebook serious thought – which would have been unfathomable just two years ago.
Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.